Packaging
Odaya Home

Packaging for ODAYA Home

Odaya Home packaging needed to reflect the craftsmanship of the handstitched lace used and the symbolic value of the ornaments. The figure of a peacock, the core element in Odaya Home’s first Care and Love Collection, is a traditional guardian of the home. The packaging design developed the peacock image into a fine golden web of feathers, reminiscing lace-making itself. The brand story is told on the inside of the lid of the gift box, while delicate tissue paper with the brand's slogan "You belong and this is home, Odaya Home" provides a tender wrap for the fine cotton sateen fabric inside.

Elena Gamalova 2023 Professional Iron Press Kit № 151176

Download Press Kit № 151176

Download Press Kit № 151176 Packaging for ODAYA Home by Elena Gamalova to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Odaya Home by Elena Gamalova
Odaya Home by Elena Gamalova

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. To identify photo contributors, visit the Image Credits Section.

Packaging  by Elena Gamalova
Packaging by Elena Gamalova

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Image Credits Section holds all necessary photo accreditation details.

Elena Gamalova Odaya Home
Elena Gamalova Odaya Home

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Photo credits are listed in the Image Credits Section.

Elena Gamalova Packaging
Elena Gamalova Packaging

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Consult the Image Credits Section for information on photo credits.

Elena Gamalova Designer Portrait Photo
Elena Gamalova Designer Portrait Photo

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Photo credits are listed in the Image Credits Section.

ODAYA HomeBrand Logo
ODAYA HomeBrand Logo

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Acknowledgements for photographs are in the Image Credits Section.

Design Newswire
Odaya Home Packaging Press Releases

Availability alert: Press releases for Odaya Home in languages including English.


Language Icon
Odaya Home Packaging Translations

Excited to make Odaya Home accessible in many languages through our translations: Verpakking AF, Paketimi SQ, ማሸግ AM, العبوة AR, Փաթեթավորում HY, Qablaşdırma AZ, Bilgarri EU, Тара BE, প্যাকেজিং BN, Ambalaža BS, Опаковка BG, ထုပ်ပိုးမှု MY, Embalatge CA, Pagputos CEB, Kulongedza NY, 包裝 ZY, 包装 ZH, Imballaggio CO, Ambalaža HR, Obal CS, Emballage DA, Verpakking NL, Pakado EO, Pakend ET, Pakkaus FI, Emballage FR, Pacadh GD, Embalaxe GL, შეფუთვა KA, Verpackung DE, Συσκευασία EL, પેકેજિંગ GU, Anbalaj HT, Marufi HA, ʻo Ka Hoʻopaʻa ʻana HAW, אריזה HE, पैकेजिंग HI, Ntim HMN, Csomagolás HU, Umbúðir IS, Nkwakọ Ngwaahịa IG, Kemasan ID, Pacáistithe GA, Confezione IT, パッケージングは JA, Packing JV, ಪ್ಯಾಕೇಜಿಂಗ್ KN, Қаптама KK, ការវេចខ្ចប់ KM, Gupakira RW, 포장 KO, Ambalajkirin KU, Таңгактоо KY, ການຫຸ້ມຫໍ່ LO, Packaging LA, Iepakojums LV, Pakuotė LT, Verpackung LB, Пакување MK, Fonosana MG, Pembungkusan MS, പാക്കേജിംഗ് ML, Ippakkjar MT, Momo Takai MI, पॅकेजिंग MR, Сав Баглаа Боодол MN, प्याकेजिङ NE, Emballasje NO, ପ୍ୟାକେଜିଂ OR, بسته بندي PS, بسته بندی FA, Opakowanie PL, Embalagem PT, ਪੈਕੇਜਿੰਗ PA, Ambalaj RO, Упаковка RU, Afifiina SM, Паковање SR, Kurongedza SN, پيڪنگنگ SD, ඇසුරුම්කරණය SI, Obal SK, Embalaža SL, Baakad SO, Phutheloana ST, El Embalaje ES, Bungkusan SU, Ufungaji SW, Förpackning SV, Packaging TL, Бастабандӣ TG, பேக்கேஜிங் TA, Төрү TT, ప్యాకేజింగ్ TE, บรรจุภัณฑ์ TH, Ambalaj TR, Gaplamak TK, Упаковка UK, پیکیجنگ UR, ئورالما UG, Qadoqlash UZ, Bao Bì VI, Pecynnu CY, Ferpakking FY, Ukupakishwa XH, פּאַקקאַגינג YI, Apoti YO, Ukupakisha ZU, Packaging EN.


Press Kit
Odaya Home Packaging Media Articles

We provide articles ready for publication on Odaya Home, offered in several languages: English, Spanish, German, Portuguese, Dutch, Turkish, Korean, Japanese, Russian, Chinese (Mandarin), Arabic (Standard), French, Indonesian, Hindi and Italian.


Unique Properties

The objective was to create packaging that evokes centuries-old traditions in fine needlework and the strong symbolism of textile ornaments, used by generations of women in every home, town, and country. Elegant and graceful, handcrafted designs on lace and woven fabrics of exquisite quality have been the true luxury, a mark of status with a story to tell. Similar to the handcrafted textile product contained in it, the packaging needed to convey a sense of uniqueness and timelessness, craftsmanship through impeccable details.

Tags

artisanal bed linen, packaging, visual identity, luxury box, luxury packaging, craftsmanship

Production Technology

Paper boxes with gold foil stamped logo on the top. Tissue paper with printed pattern on it. Transparent sticker with gold foil monogram of the brand. Ribbon printed with the logo in gold.

Design Challenge

The challenge was to create packaging that evoke cultural and traditional heritage and at the same time modern life and unforgettable interiors, so the product could stand out and appeal to the target audience to bring it home. By using the peacock, Odaya Home succeeded in conveying an imposing brand image as one of the leading artisanal bed linen companies.

Project Duration

The project started in June 2022 and finished in March 2023, in Sofia, Bulgaria.

Operation Flow

The box could be reused to treasure memories, as letters, postcards, small collectibles objects, or as a storage box.

Research

The design is based on a deep study of European heritage ornaments and craftsmanship techniques in the textile arts. The research included a review of printed archives in libraries, museums, journal reviews, and artists' homes. Recreating heritage symbols, breathing life into centuries-old techniques, and empowering local artisans were the main factors taken into consideration during the phase of research and design.

Inspiration

The packaging is part of a branding project for an artisanal bed linen company. In order to accentuate the beauty of the handcrafted product themselves, the box packaging was decided to be in white color. The peacock, a bird admired for its beauty, is a heritage symbol of core family values. Recreated in gold foil, the peacock is given the aura of eternal beauty and value, a brand illustration and symbol, but also the inspiration behind Odaya’s iconic first textile collection, Care and Love.

Image Credits

Illustration and design: Elena Gamalova, 2023 Video Credits: ODAYA Home

Project Overview

Odaya Home Packaging has been a Iron winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Elena Gamalova Designer Portrait Photo Award Logo
Iron Recognition

Elena Gamalova was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work Odaya Home Packaging .

DesignPRWire
Elena Gamalova Press Releases

Access a rich repository of press releases on Elena Gamalova, offered to press and media professionals for unrestricted use in their stories. Available now: 4 press releases ready for immediate access by journalists.


Odaya Home Unveils Exquisite Peacock-Inspired Packaging for Artisanal Bed Linen Collection

Odaya Home introduces a luxurious packaging design for its artisanal bed linen collection, inspired by the peacock's timeless beauty and heritage symbolism, created by designer Elena Gamalova in Sofia, Bulgaria, and completed in March 2023.


Elena Gamalova Designer Portrait Photo
Elena Gamalova Newsroom

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