Brand Identity
Remaking Art

Brand Identity for Shenzhen Chengmei Culture Communication Co., Ltd

The Brand logo combines R and A into a symmetrical design, echoing a reflection in water and embodying the brand's transformation theme. Its interwoven lines reinforce the mirroring effect and are central to the visual, symbolizing integration. The VI system employed uses lines to shape its image across printed materials, products, and spaces, aiming to convey the values of cultural rejuvenation and artistic reimagination. This visual strategy reflects the brand's dedication to both heritage and innovation, with each design element representing a continual renewal in line.

Meng Shenhui 2024 Professional Silver Press Kit № 152015

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Download Press Kit № 152015 Brand Identity for Shenzhen Chengmei Culture Communication Co., Ltd by Meng Shenhui to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Remaking Art by Meng Shenhui
Remaking Art by Meng Shenhui

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. For photo credit information, refer to the Image Credits Section.

Brand Identity by Meng Shenhui
Brand Identity by Meng Shenhui

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. To identify photo contributors, visit the Image Credits Section.

Meng Shenhui Remaking Art
Meng Shenhui Remaking Art

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Photo credits are listed in the Image Credits Section.

Meng Shenhui Brand Identity
Meng Shenhui Brand Identity

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. For photo credit information, refer to the Image Credits Section.

Meng Shenhui Designer Portrait Photo
Meng Shenhui Designer Portrait Photo

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Consult the Image Credits Section for information on photo credits.

Shenzhen Chengmei Culture Communication Co   LtdBrand Logo
Shenzhen Chengmei Culture Communication Co LtdBrand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. To identify photo contributors, visit the Image Credits Section.

Design Newswire
Remaking Art Brand Identity Press Releases

Discover our press releases for Remaking Art available in the following languages: English.


Press Kit
Remaking Art Brand Identity Media Articles

Leverage our ready-to-publish articles on Remaking Art, offered in a range of languages: English, Spanish, Italian, German, Dutch, Chinese (Mandarin), Portuguese, Indonesian, Japanese, Russian, French, Hindi, Arabic (Standard), Korean and Turkish.


Unique Properties

The logo design takes the initial letters R and A of the brand name Remaking Art, forming a symmetrical logo image up and down, using lines to connect the two letters, like a reflection in water, reflecting the brand concept“Remaking”. The overall VI visual system is focus on the concepts of symmetry, fusion, and innovation, making full use of lines to separate plane materials, product design, and interior display.

Tags

Logo, Brand, Branding, Identity, Brand Identity, Logo Design, Creative, Visual Identity, Advertising,

Production Technology

In the new design ,the horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.

Design Challenge

The client wanted to keep the scale element line from the previous logo but in a more seamless and integrated manner within the new design.

Project Duration

The project started in January 2022 and was completed in Shenzhen in May 2022

Operation Flow

First, the design team conducted in-depth research on the brand's history, values, and goals, determining the direction of brand integration and innovation. For the previous image, the design team retained the line elements and reimagined them into symmetrical forms to create new logos and visual elements, showcasing the brand's transformation and innovation. Subsequently, the design team continuously adjusted the design using design tools to ensure its consistency across different platforms and materials, allowing for smooth application in printed materials, product packaging, and spatial design to provide the audience with a tangible experience of the brand concept.

Research

The previous logo of Remaking Art incorporated the initials "R" and "A" from the brand name. The letter "R" also resembled the Chinese oracle-bone inscription of character"human (pronounces Ren, means human)", representing the idea that "design should be people-oriented" The horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.

Inspiration

The design inspiration comes from water reflection, using lines to connect the two obverse and reverse letters, and make full use of lines to separate plane materials, product design, and interior display. Clearly and concisely convey the spirit of re-inheriting brand culture, re-creating art, and re-integrating creativity.

Image Credits

Copyright:CM Design

Project Overview

Remaking Art Brand Identity has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Meng Shenhui Designer Portrait Photo Award Logo
Silver Recognition

Meng Shenhui was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Remaking Art Brand Identity.

DesignPRWire
Meng Shenhui Press Releases

Discover Meng Shenhui's journey through our press releases, available for all press members and journalists to use without restrictions. Now available: Immediate access to 2 press releases for journalists.


Remaking Art Unveils Innovative Brand Identity Design by Meng Shenhui

Remaking Art's brand transformation through a symmetrical logo design inspired by water reflection


Meng Shenhui Designer Portrait Photo
Meng Shenhui Newsroom

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