Brand Identity
What Next

Brand Identity for Zero Bureau

Final visual outcome is reached by taking a symbol and turning it into a question mark by placing it on a smaller square below (an extracted 1/4 piece of a big square above it) and putting it on a tipping point while remaining in balance, creating a visual sensation of tension with a minimal rearrangement of elements. What Next logo, as well as the name, are in a way an oxymoron, a question and an answer both at once, creating friction. On its own, logo-sign is a simple, deliberate imperfection and a straight-forward communication vessel, striving to create a lot with little effort invested.

Marko Stanojevic 2025 Professional Silver Press Kit № 164675

Download Press Kit № 164675

Download Press Kit № 164675 Brand Identity for Zero Bureau by Marko Stanojevic to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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What Next by Marko Stanojevic
What Next by Marko Stanojevic

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Image attributions can be found in the Image Credits Section.

Brand Identity by Marko Stanojevic
Brand Identity by Marko Stanojevic

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Details on photo contributions are located in the Image Credits Section.

Marko Stanojevic What Next
Marko Stanojevic What Next

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Details on photo contributions are located in the Image Credits Section.

Marko Stanojevic Brand Identity
Marko Stanojevic Brand Identity

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Details on photo contributions are located in the Image Credits Section.

Marko Stanojevic Designer Portrait Photo
Marko Stanojevic Designer Portrait Photo

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Please check the Image Credits Section for photo acknowledgements.

Zero BureauBrand Logo
Zero BureauBrand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Consult the Image Credits Section for information on photo credits.

Design Newswire
What Next Brand Identity Press Releases

Press releases tailored for What Next are available in the languages: English.


Unique Properties

Logo takes a symbol > and turns it into a question mark by extracting a piece of a big square and putting it rotated on a tipping point of a remaining smaller square below but remaining in balance, producing a new meaning and creating a visual sensation of tension with a minimal rearrangement of elements.

Tags

Logo Design, Branding Design, Visual Identity, Visual Communication, Graphic Design

Production Technology

It is built to meet technical requirements, be an appropriate but intriguing metaphor that is easy to decode and have a simple, clever-twist in execution, hopefully making it distinguishable, relatable, and memorable. As importantly, it is to be a fundamental visual asset generator for the brand, convenient and highly triggering for further seamless creation of various branding assets like bespoke stationary, signage, advertising, memento objects, and so on. It is pushing subtly towards art by enabling playful execution across platforms and expanding the initial brand values further.

Design Challenge

Breathing life into a business consultancy and giving it an emotional layer.

Project Duration

Designed in late 2023.

Research

Analysis of peer institutions and companies.

Inspiration

What Next logo is in a way an oxymoron. In keeping with the company name, it is a Question and an Answer depending on which point of view is optimal for the given context, which creates friction. On its own, without the type, the logomark is a simple, deliberate imperfection and a straightforward communication vessel for the company it is representing, in a sense striving to create a lot with little effort and action invested.

Image Credits

Images designed by Marko Stanojevic, executed/rendered by Marko Stanojevic and Quang Tam.

Project Overview

What Next Brand Identity has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Marko Stanojevic Designer Portrait Photo Award Logo
Silver Recognition

Marko Stanojevic was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work What Next Brand Identity.

DesignPRWire
Marko Stanojevic Press Releases

For journalists seeking engaging content: Explore our press releases featuring Marko Stanojevic's work, freely available for incorporation into your stories. Available now: 3 press releases ready for immediate access by journalists.


Marko Stanojevic's "What Next" Brand Identity Wins Silver at 2025 A' Design Awards

The "What Next" brand identity, designed by Marko Stanojevic in Hong Kong, has been honored with the Silver A' Graphics, Illustration and Visual Communication Design Award for 2025, recognizing its innovative approach to visual storytelling and branding for business consultancy.


Marko Stanojevic Designer Portrait Photo
Marko Stanojevic Newsroom

Marko Stanojevic Newsroom is your gateway to exploring acclaimed design and award-winning works.

You are currently viewing Media Showcase № 164675. Uncover the depth of Marko Stanojevic's achievements in their newsroom, featuring everything from high-res images to detailed interviews. Welcome to Press Kit / Media Showcase 164675 on What Next. Discover additional content in Newsroom 337838.

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