Brand Identity
Xuannao Master Cha

Brand Identity for Shenzhen Chushan Design Culture Group Co., Ltd.

Introducing Xuannao Oriental Daqi Tea enticing Chinese consumers with sparkling tea. Drawing inspiration from Chinese Qigong and the cherished panda, the logo grounds the brand in local culture, bridging any cultural gaps and visually blending tea with bubbles. Chinese virtues like courage, magnanimity, and confidence are metaphorically mirrored in the bubbles of sparkling drinks, encapsulated as Daqi, signifying generosity and inclusivity. Thus, a sparkling tea tailored to the eastern taste buds emerges. In the east, perhaps, sparkling water could be known as Daqi Tea.

Menghao Zeng 2024 Agency Silver Press Kit № 160263

Download Press Kit № 160263

Download Press Kit № 160263 Brand Identity for Shenzhen Chushan Design Culture Group Co., Ltd. by Menghao Zeng to access high-res images, essential texts, translations, and exclusive interviews—all in one.


Available Now for Your Next Story

At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.


Please Note:

  • Credit the work's creator and/or photographer.
  • Mention design|newsroom as your source.
  • Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.


Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.


Xuannao Master Cha by Menghao Zeng
Xuannao Master Cha by Menghao Zeng

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Please check the Image Credits Section for photo acknowledgements.

Brand Identity by Menghao Zeng
Brand Identity by Menghao Zeng

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Image Credits Section holds all necessary photo accreditation details.

Menghao Zeng Xuannao Master Cha
Menghao Zeng Xuannao Master Cha

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Acknowledgements for photographs are in the Image Credits Section.

Menghao Zeng Brand Identity
Menghao Zeng Brand Identity

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Consult the Image Credits Section for information on photo credits.

Shenzhen Chushan Design Culture Group Co   Ltd Brand Logo
Shenzhen Chushan Design Culture Group Co Ltd Brand Logo

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Acknowledgements for photographs are in the Image Credits Section.

Menghao Zeng Corporate Logo
Menghao Zeng Corporate Logo

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Image Credits Section holds all necessary photo accreditation details.

Design Newswire
Xuannao Master Cha Brand Identity Press Releases

For Xuannao Master Cha, we offer press releases in multiple languages, including: English.


Press Kit
Xuannao Master Cha Brand Identity Media Articles

Explore our ready-to-use articles on Xuannao Master Cha, available in multiple languages: French, Indonesian, English, Dutch, Spanish, Italian, German, Japanese, Portuguese, Chinese (Mandarin), Turkish, Russian, Arabic (Standard), Korean and Hindi, for your feature stories.


Unique Properties

The brand logo depicts a panda practicing Chinese Qi Gong under the vibrant orange calligraphy character for "Qi." The IP, "Da Qi Xia" exudes a dignified facial expression, reflecting the serious attitude of Chinese people towards their bubbly tea. Incorporating qualities like heroism, chivalry, and a lively spirit, we metaphorically relate these attributes to the bubbles in the tea, encapsulating the essence of Chinese bubbly tea with the word "Da Qi" – encouraging users to drink "Da Qi Cha" and become great achievers.

Tags

Brand Design, Logo Design, Brand Identity, IP Design, Tea, Panda

Production Technology

Rooted in emotional and functional values, the logo's depiction of Qi and the panda is the brand's core identity element and spiritual carrier. The design draws strength from the logo's interesting and dynamic vitality, allowing for the portrayal of different states through the movements of "Da Qi Xia."

Design Challenge

The challenge lies in incorporating the brand's cultural DNA to strengthen the Eastern visual experience. Effective communication with users to convey the brand's values is crucial.

Project Duration

The project commenced in June 2023 in Shenzhen and successfully concluded in December 2023, also in Shenzhen.

Operation Flow

Personalized application of the brand logo in different scenarios provides consumers with varying visual experiences, allowing them to perceive the brand's interesting and dynamic vitality.

Research

"Xuannao · Oriental Sparkling Tea " is a Chinese bubbly tea brand from Chongqing that creatively explores the world of Chinese original leaf tea, closely following market trends and catering to the youth. Focusing on the core quality of selecting 0 additives high-quality Chinese original leaf tea, the brand resonates with the youth through bubbly vibrations, incorporating 100% seasonal fresh fruit for a unique fruity touch, ultimately becoming the pioneer in "Fresh Fruit Bubbly Tea."

Inspiration

To minimize the foreign cultural unfamiliarity for Chinese consumers and provide a compelling reason to enjoy bubbly tea, we have integrated the expression of the Chinese character "Qi" from Eastern calligraphy. Embracing the national treasure, the panda, practicing Chinese Qi Gong, the brand features a majestic panda IP named "Da Qi Xia" . This symbol injects a healthy and friendly visual concept into the brand, resonating with the essence of the product.

Image Credits

Chushan Design

Project Overview

Xuannao Master Cha Brand Identity has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

 Award Logo
Silver Recognition

Menghao Zeng was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Xuannao Master Cha Brand Identity.

DesignPRWire
Menghao Zeng Press Releases

Numerous press releases on Menghao Zeng and their achievements are at your disposal, inviting press members to use them freely in their coverage. Available now: 4 press releases ready for immediate access by journalists.


Introducing Xuannao Oriental Daqi Tea: A Sparkling Brand Identity

Xuannao Master Cha, a project by Menghao Zeng, is a brand identity design that integrates Chinese cultural elements to create a compelling visual concept for a bubbly tea brand. The design draws inspiration from Chinese calligraphy, Qi Gong, and the national treasure, the panda, to resonate with the essence of the product.


Newsroom
Menghao Zeng Newsroom

Dive into Menghao Zeng Newsroom to explore celebrated designs and projects.

You are currently viewing Media Showcase № 160263. Visit Menghao Zeng's newsroom to access their celebrated portfolio, high-resolution media, insightful interviews, and extensive links. Welcome to Press Kit / Media Showcase 160263 on Xuannao Master Cha. Discover additional content in Newsroom 335258.

Explore Now

Atb Brand Identity
Atb

Brand Identity for Shenzhen Chushan Design Culture Group Co., Ltd.

Menghao Zeng 2024 Agency Bronze
Better Bodies Hi Brand Identity
Better Bodies Hi

Brand Identity for Better Bodies Hi

Takahiro Eto 2022 Professional Platinum
Math Alive Brand Identity
Math Alive

Brand Identity for VISANG Education Inc.

VISANG 2021 Enterprise Golden
Designers Brasileiros Brand Identity
Designers Brasileiros

Brand Identity for Designers Brasileiros

Tiago de Albuquerque Sales e Kiemle 2021 Professional Golden
La Plage Brand Identity
La Plage

Brand Identity for Studio Born

Ebru Sile Goksel 2025 Agency Golden
Remaking Art Brand Identity
Remaking Art

Brand Identity for Shenzhen Chengmei Culture Communication Co., Ltd

Meng Shenhui 2024 Professional Silver
Arrival Training Brand Identity
Arrival Training

Brand Identity for Arrival Training

Botond Vörös 2025 Professional Silver
Tiantai Huangcha Brand Identity
Tiantai Huangcha

Brand Identity for 天台县人民政府

Kan Zhao 2025 Academic Silver
What Next Brand Identity
What Next

Brand Identity for Zero Bureau

Marko Stanojevic 2025 Professional Silver
Dragonpass Brand Identity
Dragonpass

Brand Identity for DragonPassCompanyLimited

Mtc Brand Consultancy 2023 Agency Silver
Mohanii Brand Identity
Mohanii

Brand Identity for DOTONE Brand Design

Wei Sun 2023 Professional Silver
Archadia Brand Identity
Archadia

Brand Identity for Archos S.r.l.

Cristian Carrara 2022 Professional Silver
Create Newsroom
Create Your Newsroom

Establishing your own newsroom is a strategic move to effectively communicate your designs to a targeted audience of journalists and media editors. This direct channel enhances your visibility, significantly increasing your chances of being published and featured across a wide range of media platforms, from magazines and newspapers to journals and online media. Take the first step towards amplifying your reach and influence in the design community.

Create Media Account
Create Account to Unlock Exclusive Resources
  • High-resolution images for your stories
  • Ready-to-publish press kits
  • Access to exclusive content

Quick sign-up. Instant access. Elevate your reporting now.

Create Newsroom
Submit Your Design

Submit your design and seize the opportunity to be featured across a global stage. Gain exposure by connecting your work with our extensive network of journalists and leading media outlets. Start your journey to worldwide recognition today.

Unlock Exclusive Journalistic Resources

Join our community of leading journalists and gain immediate access to premium content, in-depth design insights, and exclusive interviews.

Create Your Journalist Account

Featured Now

Design of the Day
DESIGN OF THE DAY
Design Team of the Day
DESIGN TEAM OF THE DAY
Design Legend of the Day
DESIGN LEGEND OF THE DAY
Design Highlight of the Day
HIGHLIGHT OF THE DAY
Design Interview of the Day
DESIGN INTERVIEW OF THE DAY
Designer of the Day
DESIGNER OF THE DAY