Jingting Mountain Scenic Area
Brand Identity for Anhui · Jingting Mountain Scenic Area
As a key scenic area and national forest park, the Jingtingshan Scenic Area in Anhui Province has been in operation for over 20 years. The scenic area hopes to have a more suitable and refreshed brand image. Currently, most domestic scenic area brand designs are outdated, resulting in a narrow target audience. Our design aims to appeal to a wider range of people and is more suitable for dissemination in the digital information era. The release of the new brand image has received widespread attention, leading to a new record of tourist visits to Jingtingshan.
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Jingting Mountain Scenic Area by Kan Zhao
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Brand Identity by Kan Zhao
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Kan Zhao Jingting Mountain Scenic Area
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Kan Zhao Brand Identity
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Anhui Jingting Mountain Scenic AreaBrand Logo
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Jingting Mountain Scenic Area Brand Identity Press Releases
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Jingting Mountain Scenic Area Brand Identity Media Articles
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Unique Properties
As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
Tags
Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
Production Technology
In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
Project Duration
The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
Research
The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
Inspiration
In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
Project Overview
Jingting Mountain Scenic Area Brand Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Kan Zhao.
Bronze Recognition
Kan Zhao was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Jingting Mountain Scenic Area Brand Identity.
Kan Zhao Press Releases
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Jingting Mountain Scenic Area Unveils New Brand Identity Designed by Kan Zhao
Jingting Mountain Scenic Area introduces a new brand identity designed by Kan Zhao, offering visitors a unique cultural exploration through painting, officially launched in Xuancheng, Anhui Province, in March 2023.
Kan Zhao Newsroom
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