Utsuroi
Sake Packaging for Takeda Shuzo Co., Ltd.
The design of this set of three Daiginjo aged sake bottles combines innovative slit-animated packaging with artisanal craftsmanship. The dynamic logo transitions illustrate the brewing years of 2004, 2012, and 2019, while the act of opening symbolizes the sake's aging process. Clear varnish and silver foil seals enhance the unique amber hues of each vintage. Balancing elegance and cost efficiency, the minimalist design highlights the intrinsic beauty of sake, offering a profound and timeless experience for recipients.
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Download Press Kit № 165941 Sake Packaging for Takeda Shuzo Co., Ltd. by MAHO SEKIZUKA to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Utsuroi by MAHO SEKIZUKA
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Sake Packaging by MAHO SEKIZUKA
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MAHO SEKIZUKA Utsuroi
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MAHO SEKIZUKA Sake Packaging
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MAHO SEKIZUKA Designer Portrait Photo
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Takeda Shuzo Co Ltd Brand Logo
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Utsuroi Sake Packaging Press Releases
Our Utsuroi press releases are ready in languages: English, for your convenience.
Utsuroi Sake Packaging Translations
Translations of Utsuroi are ready for you in an array of languages: Sake Packaging EN, Sake-verpakking AF, Ambalazh i Sake-s SQ, የሳኬ ማሸጊያ AM, تغليف الساكي AR, Սակեի փաթեթավորում HY, সাকে পেকেজিং AS, Sake Qablaşdırması AZ, Sake Ontziratzea EU, Упакоўка для сакэ BE, সাকে প্যাকেজিং BN, Pakovanje za sake BS, Опаковка за саке BG, ဆာကေ ထုပ်ပိုးမှု MY, Embalatge de Sake CA, Pagputos sa Sake CEB, Maphukusi a Sake NY, 清酒包裝 ZY, 清酒包装 ZH, Imballaghju di Sake CO, Ambalaža za sake HR, Obal saké CS, Sakeemballage DA, Sake Verpakking NL, Sakea Pakado EO, Sake pakend ET, Sake-pakkaus FI, Emballage de Saké FR, Pacadh Sake GD, Embalaxe de Sake GL, საკეს შეფუთვა KA, Sake-Verpackung DE, Συσκευασία Σάκε EL, Sake Ñembojahéi GN, સાકે પેકેજિંગ GU, Anbalaj Sake HT, Marufi na Sake HA, Pūʻolo Sake HAW, אריזת סאקה HE, साके पैकेजिंग HI, Ntim Khoom Sake HMN, Sake csomagolás HU, Sake-umbúðir IS, Nkwakọba Sake IG, Kemasan Sake ID, Pacáistiú Sake GA, Packaging per Sake IT, 日本酒パッケージ JA, Kemasan Sake JV, ಸಾಕೆ ಪ್ಯಾಕೇಜಿಂಗ್ KN, Саке қаптамасы KK, បង្វេរសាកេ KM, Gupakira Sake RW, 사케 패키징 KO, پاکێجینگی ساکێ KU, Саке Таңгагы KY, ບັນຈຸພັນສາເກະ LO, Involucrum Sake LA, Sake iepakojums LV, Saké pakuotė LT, Sake-Verpackung LB, Пакување за саке MK, Fonosana Sake MG, Pembungkusan Sake MS, സാക്കെ പാക്കേജിംഗ് ML, Imballaġġ tas-Sake MT, Pouaka Sake MI, साके पॅकेजिंग MR, Саке Савлагаа MN, साके प्याकेजिङ NE, Sake-emballasje NO, Sakeemballasje NB, Embalatge de Sake OC, ସାକେ ପ୍ୟାକେଜିଂ OR, د ساکې بسته بندي PS, بستهبندی ساکه FA, Opakowanie Sake PL, Embalagem de Sake PT, ਸਾਕੇ ਪੈਕੇਜਿੰਗ PA, Sake Q'ipi QU, Ambalaj Sake RO, Упаковка для саке RU, Afifiina o le Sake SM, साके-संपुटनम् SA, Pakovanje za sake SR, Kupakira Sake SN, ساڪي پيڪيجنگ SD, සකේ ඇසුරුම් SI, Obal na sake SK, Embalaža za sake SL, Baakadeynta Sake SO, Sephuthelwana sa Sake ST, Empaque de Sake ES, Kamasan Sake SU, Ufungaji wa Sake SW, Sakeförpackning SV, Packaging ng Sake TL, Бастабандии Саке TG, சாகே பேக்கேஜிங் TA, Сакэ төрлегече TT, సాకే ప్యాకేజింగ్ TE, บรรจุภัณฑ์สาเก TH, སཱ་ཀེ་སྒྲིལ་ཆས། BO, ማሸጊያ ሳኬ TI, Sake Ambalajı TR, Sake Gaplama TK, Пакування для саке UK, ساکے کی پیکیجنگ UR, ساكې قاپلىمىسى UG, Sake qadoqlash UZ, Bao bì Sake VI, Pecynnu Sake CY, Sake Ferpakking FY, Ipakheji Yesake XH, סאַקע פֿאַרפּאַקונג YI, Ìdìpọ̀ Sake YO, Isithasiselo se-Sake ZU, expanding accessibility.
Utsuroi Sake Packaging Media Articles
Ready-to-feature articles on Utsuroi are available in these languages: Korean, Arabic (Standard), Hindi, German, Spanish, Turkish, Indonesian, Dutch, Italian, English, Russian, Japanese, Portuguese, Chinese (Mandarin) and French, for your convenience.
Unique Properties
This set of three Daiginjo aged sake bottles features innovative slit animated packaging with changing logos to indicate the brewing years 2004, 2012, and 2019. Opening the box reflects the flow of time. The bottle seal highlights the progression of years using varnish and silver foil. The design emphasizes the amber color of sake, deepening with each vintage, adding a new layer of enjoyment to the sake experience.
Tags
GraphicDesign, Utsuroi, PackageDesign, Branding, Sake, VintageSake, Katafune, Joetsu, Niigata, Japan
Production Technology
Specifications: Double printed with black ink + OP varnish. Gift box: Double printed with black ink + OP varnish. Material: PP transparent 0.25. Gift box: CB 270g/EF (single-sided white, C5).
Design Challenge
Achieving new concepts involved trial and error, applying slit animation to evoke the passage of time. Cost management balanced high-end design and budget limitations through careful material selection. The box design ensures ample white space and durability. Offset printing with double sumi ink achieved deep black sleeve animation. Bottle seal varnish highlights the vintage's amber beauty, fine-tuned for gloss. Packaging focuses on enriching the user’s luxurious sake experience.
Project Duration
This product was released on Friday, November 19, 2021, in a limited edition of 100 sets by Takeda Shuzo in Ogata, Joetsu City, Niigata Prefecture.
Operation Flow
Using the principle of slit animation, opening the sleeve showcases the brewing years shifting from 2004 to 2012 and then to 2019. This conveys the concept of the passage of time from the moment the box is opened. The seals on the bottles represent the flow of time through the use of varnish and silver foil. The design eliminates decorations to emphasize the amber color of the sake, which becomes richer with each vintage.
Research
This research explores innovative packaging that transcends traditional boundaries, enriching the sake experience. Slit animation symbolizes time's passage upon opening, with varnish and silver foil on bottle seals highlighting the amber beauty of vintages. Stripping away decorations, the design emphasizes sake’s intrinsic charm. By balancing costs with luxury, it delivers exclusivity, ideal for gifting and creating memorable moments.
Inspiration
This product, limited to just 100 sets, aims to create a striking package that avoids classical styles and remains free from conventional constraints. It is designed to allow sake enthusiasts to focus on the tasting experience and fully enjoy a luxurious time for themselves. The package subtly communicates that it contains a set of sake from three different vintages. Despite keeping printing and processing costs low, the package maintains a significant presence suitable for gifting. These conditions, including the naming, were all carefully considered in the design.
Image Credits
Image #1: Maho Sekizuka, 2021. Image #2: Maho Sekizuka, 2021. Image #3: Maho Sekizuka, 2021. Image #4: Maho Sekizuka, 2021. Image #5: Maho Sekizuka, 2021. Video Credits: Maho Sekizuka, 2021.
Project Overview
Utsuroi Sake Packaging has been a Silver winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
MAHO SEKIZUKA was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Utsuroi Sake Packaging.
MAHO SEKIZUKA Press Releases
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MAHO SEKIZUKA's Utsuroi Sake Packaging Wins Silver at 2025 A' Design Awards for Innovative Time-Themed Design
On November 19, 2021, Takeda Shuzo in Niigata released Utsuroi, a limited-edition sake set designed by MAHO SEKIZUKA, featuring slit-animated packaging that visually narrates the passage of time through three Daiginjo vintages. This groundbreaking design, now honored with a Silver A' Packaging Design Award in 2025, redefines luxury sake gifting by blending innovation, craftsmanship, and a focus on the tasting experience.
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