Samarqand

Baklava Qazvin Packaging Design for Hekayat Qand Parsi

Qazvin Baklava is one of the traditional sweets of Qazvin city. This pastry is made from edible nuts such as pistachios, almonds, cashews, walnuts, and hazelnuts, with ground pistachios being its main ingredient, giving it a distinct green color. The primary brand archetype is the Caregiver, chosen for its key traits of generosity and health promoting qualities. Another archetype is the Sage, symbolizing a wise, knowledgeable, and learned figure, someone who believes in knowledge and uses it to create health based products.

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Samarqand by Sajad Izadi

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Baklava Qazvin Packaging Design by Sajad Izadi

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Sajad Izadi Samarqand

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Sajad Izadi Baklava Qazvin Packaging Design

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Hekayat Qand ParsiBrand Logo

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Samarqand Baklava Qazvin Packaging Design Press Releases

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Unique Properties

Baklava Qazvin is one of the most valuable traditional sweets of Iran. This pastry is made up of more than 90% edible nuts, with powdered pistachios being its main base. The brand archetype is careful, as one of the characteristics of this archetype is generosity and trustworthiness. Another archetype is the Sage, which symbolizes an old man,a wise, scholarly, and knowledgeable character who believes in knowledge.

Tags

Packaging design, Art, Sweets , Baklava, Design, Graphic Design, Illustration, Iranian Illustration

Production Technology

In the packaging printing, a matte coating technique on cardboard and water-based materials has been used to create a tactile texture. In some areas, embossing has been employed to draw attention, create focus, and add more detail. Offset printing with UV base was used for this project. The metallic nature of the green and gold colors conveys a greater sense of value to the audience.

Design Challenge

Combining art with the printing industry has always been challenging. Researching printing materials and controlling them must always be accompanied by prototyping, which the designer must do several times. However, the real difficulty lies in figuring out how to use art in service of the market in a way that is acceptable to people. The designer always reaches the final conclusion by experimenting with different ideas, evaluating them, and consulting with market experts.

Project Duration

The project started in August 2023 in Qazvin and finished in March 2024 in Qazvin and was launched in the Iran market.

Operation Flow

The design style of this product harks back to Iran's past, combining both traditional and modern illustration styles, though both are inherently Iranian. Images of pistachios are used throughout the design, with green being the dominant color, evoking freshness and the pistachio itself. Diamond-shaped patterns are predominantly used, reflecting the final shape of the baklava. The dreamlike quality of the imagery stems from the mysterious nature of the archetype of the old angel.

Research

Baklava is one of the most expensive pastries among sweets, but aside from the quality of the product, luxurious packaging could greatly contribute to its sales. To make purchasing in smaller sizes possible, single-unit packaging has also been designed. Combining authentic art with modern industry can create something truly remarkable.

Inspiration

In Iranian legends, winged angels were depicted as the source of knowledge on Earth. They were knowledgeable in the sciences of astronomy, medicine, and geology. The designer has attempted to use this character for the brand, as it has been a suitable source of inspiration for its archetype. This wise old man is generous and brings blessings from the heavens to the people of Earth.

Image Credits

Graphic Designer: Sajad Izadi

Project Overview

Samarqand Baklava Qazvin Packaging Design has been a Silver winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Sajad Izadi was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Samarqand Baklava Qazvin Packaging Design.

Sajad Izadi Press Releases

Our press releases on Sajad Izadi and their work are made freely available for press members looking to add depth to their content. 3 press releases are now available for immediate access by journalists.

Sajad Izadi's Samarqand Baklava Qazvin Packaging Wins Silver at 2025 A' Design Award for Artistic Innovation

Tehran-based designer Sajad Izadi has been honored with the Silver A' Packaging Design Award 2025 for his Samarqand Baklava Qazvin packaging, launched in March 2024 in Iran, which blends traditional Iranian illustration with modern printing techniques to elevate the luxury confectionery experience.

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