Planetarium
Cultural and Creative Merchandise for Beijing Planetarium
This thermos bottle is part of a broader product series that includes stamps, bookmarks, tapes, tote bags and other items. Inspired by astronauts, the designs convey a sense of weightlessness and explore the relationship between humanity and the universe. From a levitating, space themed cup to a tote bag featuring a hand holding an astronaut's lifeline, each product embodies imaginative storytelling. The collection aims to spark public curiosity about the cosmos and promote a rational and thoughtful perspective on humanity's place within it.
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Planetarium by Alan Guo
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Cultural and Creative Merchandise by Alan Guo
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Alan Guo Planetarium
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Alan Guo Cultural and Creative Merchandise
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Beijing PlanetariumBrand Logo
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Planetarium Cultural and Creative Merchandise Press Releases
Availability alert: Press releases for Planetarium in languages including English.
Planetarium Cultural and Creative Merchandise Translations
Translations of Planetarium are ready for you in an array of languages: 文化和创意商品 EN, Kulturele en Kreatiewe Produkte AF, Produkte Kulturore dhe Kreative SQ, የባህል እና የፈጠራ ምርቶች AM, منتجات ثقافية وإبداعية AR, Մշակութային և ստեղծագործական ապրանքներ HY, সাংস্কৃতিক আৰু সৃজনশীল সামগ্ৰী AS, Mədəni və Yaradıcı Məhsullar AZ, Kultura eta Sormen Produktuak EU, Культурныя і крэатыўныя вырабы BE, সাংস্কৃতিক ও সৃজনশীল পণ্য BN, Kulturni i kreativni proizvodi BS, Културни и креативни продукти BG, ယဉ်ကျေးမှုနှင့် တီထွင်ဆန်းသစ်သော ကုန်ပစ္စည်းများ MY, Productes Culturals i Creatius CA, Kultural ug Mamugnaong Produkto CEB, Malonda a Chikhalidwe ndi Luso NY, 文化創意商品 ZY, 文化和创意商品 ZH, Prudutti Culturali è Creativi CO, Kulturni i kreativni proizvodi HR, Kulturní a kreativní produkty CS, Kulturelle og kreative produkter DA, Culturele en Creatieve Producten NL, Kulturaj kaj Kreativaj Produktoj EO, Kultuuri- ja loometooted ET, Kulttuuri- ja luovat tuotteet FI, Produits Culturels et Créatifs FR, Bathar Cultarach agus Cruthachail GD, Produtos Culturais e Creativos GL, კულტურული და შემოქმედებითი საქონელი KA, Kultur- und Kreativprodukte DE, Πολιτιστικά και Δημιουργικά Προϊόντα EL, Mba'e Tekoha ha Ñemoheñói Pyahu Rehegua GN, સાંસ્કૃતિક અને સર્જનાત્મક ઉત્પાદનો GU, Pwodui Kiltirèl ak Kreyatif HT, Kayayyakin Al'adu da Ƙirƙira HA, Nā Huahana Moʻomeheu a Hoʻokumu HAW, מוצרי תרבות ויצירה HE, सांस्कृतिक और रचनात्मक उत्पाद HI, Cov Khoom Kab Lis Kev Cai thiab Muaj Tswv Yim HMN, Kulturális és Kreatív Termékek HU, Menningar- og skapandi vörur IS, Ngwaahịa Omenala na Okike IG, Merchandise Budaya dan Kreatif ID, Earraí Cultúrtha agus Cruthaitheacha GA, Prodotti Culturali e Creativi IT, 文化クリエイティブグッズ JA, Produk Budaya lan Kreatif JV, ಸಾಂಸ್ಕೃತಿಕ ಮತ್ತು ಸೃಜನಾತ್ಮಕ ಉತ್ಪನ್ನಗಳು KN, Мәдени және шығармашылық өнімдер KK, ផលិតផលវប្បធម៌និងច្នៃប្រឌិត KM, Ibicuruzwa by'Umuco n'Ubuhanzi RW, 문화 창작 상품 KO, Berhemên Çandî û Afirîner KU, Маданий жана чыгармачыл буюмдар KY, ສິນຄ້າວັດທະນະທຳແລະສ້າງສັນ LO, Merces Culturales Creativaeque LA, Kultūras un radošās preces LV, Kultūros ir kūrybos produktai LT, Kultur- a Kreativprodukter LB, Културни и креативни производи MK, Vokatra ara-kolontsaina sy mamorona MG, Produk Budaya dan Kreatif MS, സാംസ്കാരികവും സൃഷ്ടിപരവുമായ ഉൽപ്പന്നങ്ങൾ ML, Prodotti Kulturali u Kreattivi MT, Ngā Rawa Ahurea Auaha MI, सांस्कृतिक आणि सर्जनशील उत्पादने MR, Соёл ба Бүтээлч Бүтээгдэхүүн MN, सांस्कृतिक र रचनात्मक उत्पादनहरू NE, Kultur- og kreativvarer NO, Kulturelle og kreative produkter NB, Produits Culturals e Creatius OC, ସାଂସ୍କୃତିକ ଏବଂ ସୃଜନଶୀଳ ଉତ୍ପାଦ OR, کلتوري او تخلیقي محصولات PS, محصولات فرهنگی و خلاق FA, Produkty kulturalne i kreatywne PL, Produtos Culturais e Criativos PT, ਸੱਭਿਆਚਾਰਕ ਅਤੇ ਸਿਰਜਣਾਤਮਕ ਉਤਪਾਦ PA, Kawsaypa Kamaysapa Ruranakuna QU, Produse Culturale și Creative RO, Культурные и креативные товары RU, Oloa Fa'aleaganu'u ma Fa'alefoafoa SM, सांस्कृतिक-सृजनात्मक-वस्तूनि SA, Kulturni i kreativni proizvodi SR, Zvinhu zveTsika neKugadzira SN, ثقافتي ۽ تخليقي شيون SD, සංස්කෘතික හා නිර්මාණාත්මක භාණ්ඩ SI, Kultúrne a kreatívne produkty SK, Kulturni in kreativni izdelki SL, Badeecadaha Dhaqameed iyo Hal-abuureed SO, Dithoto tsa Setso le Boqapi ST, Productos Culturales y Creativos ES, Barang Budaya jeung Kreatif SU, Bidhaa za Kitamaduni na Ubunifu SW, Kulturella och kreativa produkter SV, Kulturang at Malikhaing Produkto TL, Маҳсулоти фарҳангӣ ва эҷодӣ TG, கலாச்சார மற்றும் படைப்பாக்க பொருட்கள் TA, Мәдәни һәм иҗади әйберләр TT, సాంస్కృతిక మరియు సృజనాత్మక ఉత్పత్తులు TE, สินค้าวัฒนธรรมและสร้างสรรค์ TH, རིག་གནས་གསར་བཟོའི་ཚོང་དངོས། BO, ባህላውን ፈጠራውን ፍርያት TI, Kültür ve Yaratıcı Ürünler TR, Medeni we döredijilikli önümler TK, Культурні та креативні товари UK, ثقافتی اور تخلیقی مصنوعات UR, مەدەنىيەت ۋە ئىجادىيەت مەھسۇلاتلىرى UG, Madaniy va ijodiy mahsulotlar UZ, Sản phẩm Văn hóa và Sáng tạo VI, Cynnyrch Diwylliannol a Chreadigol CY, Kulturele en Kreatieve Produkten FY, Iimveliso zeNkcubeko neeMbono zobuNgqiqo XH, קולטורעלע און קריאַטיווע פּראָדוקטן YI, Àwọn Ọjà Àṣà àti Ẹ̀dá YO, Imikhiqizo Yamasiko Nobuciko ZU, expanding accessibility.
Planetarium Cultural and Creative Merchandise Media Articles
Access our collection of Planetarium articles, ready for use and offered in languages: Turkish, Indonesian, Korean, Arabic (Standard), Hindi, German, Spanish, Dutch, Italian, English, Russian, Japanese, Portuguese, Chinese (Mandarin) and French.
Unique Properties
This series of cultural products, featuring astronauts as its central theme, explores the relationship between humanity and the universe. By combining space exploration with reflections on the connection between humans and Earth, the design stands out. It inspires curiosity about astronomy and encourages a deeper understanding of our relationship with nature and the cosmos, fostering a correct worldview and cosmic perspective. The unique fusion of art, science, and philosophy distinguishes it from traditional designs.
Tags
Planetarium, Cultural and Creative Merchandise, Universe
Production Technology
Inflatable bag,Screen printing, Put the screen-printed thermos cup into the bag, Visually increases the floating feeling of astronauts
Design Challenge
In this design project, the client smoothly approved our proposal. The biggest challenge, however, was turning the concept into tangible, marketable products. To ensure the practicality of our ideas, we personally purchased and tested various drawstring bags with different materials and sizes to find the most suitable option for the vacuum flask packaging. Additionally, since this was not a single product but a series developed for the entire planetarium, we had to coordinate with multiple suppliers. This involved sorting out key factors such as materials, dimensions, and pricing for each product. For a graphic design studio, managing these production details and cross-functional coordination presented a significant challenge, but it was also a valuable learning experience.
Project Duration
This project started in May 2020 and ended in July. It was sold in the planetarium in September and received many positive reviews from consumers.
Operation Flow
The use of inflatable bags makes the astronauts look more like they are floating, increasing the experience and fun of the audience buying the product.
Research
This is a cultural and creative project developed for a planetarium. The designer drew inspiration from the Voyager spacecraft’s image of Earth taken from deep space—a tiny blue dot that invites us to rethink the relationship between humans and Earth, and between humanity and the universe. To convey this perspective, the designer created a series of astronaut-themed cultural products. When visitors imagine themselves as astronauts, they gain a new vantage point from which to understand human existence and the cosmos, helping to form a more grounded worldview and cosmic perspective. For example, the astronaut-themed tote bag requires the user to grip it tightly—symbolizing the responsibility of holding a partner’s life in one’s hands. The vacuum flask packaging, designed with a floating visual effect, subtly reminds us that something as common as water is not so easily obtained in space. Through these designs, the project encourages people to reflect on their everyday lives, recognize the preciousness of resources, and develop a deeper appreciation for life itself.
Inspiration
This collection of cultural products revolves around the astronaut’s perspective, inspired by the famous image of Earth as a tiny, lonely blue dot captured by the Voyager spacecraft. It reflects humanity’s curiosity about the universe and the importance of looking back at our home, Earth. Through astronaut-themed designs, these products aim to ignite interest in astronomy and inspire reflection on our relationship with each other and the planet.
Project Overview
Planetarium Cultural and Creative Merchandise has been a Silver winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Alan Guo.
Silver Recognition
Alan Guo was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Planetarium Cultural and Creative Merchandise.
Alan Guo Press Releases
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Alan Guo's "Planetarium" Astronaut-Themed Merchandise Wins Silver at 2025 A' Packaging Design Awards
Alan Guo's "Planetarium" collection, inspired by the iconic Voyager image of Earth, has been honored with the Silver A' Packaging Design Award for 2025, recognizing its innovative fusion of art, science, and philosophy. Launched at a Beijing planetarium, the series uses astronaut motifs to spark curiosity about the cosmos and encourage reflection on humanity's relationship with Earth.
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