Powerbuilding

Brand Identity for Anton Bukoros

PowerBuilding is a fitness project from New York that combines science and training. The visual system is built on graphic elements: circles represent nutrition, zigzags symbolize health, and straight lines stand for strength. The design merges two typefaces: a technological monospaced font and a bold grotesque, representing power. The color palette is based on a red to blue gradient, helping the brand stand out from common solutions in the U.S. fitness industry. The result is a cohesive visual identity, scalable across digital and print media.

Download Press Kit № 170914

Download Press Kit № 170914 Brand Identity for Anton Bukoros by Anton Bukoros to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention design|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Powerbuilding by Anton Bukoros

Download 1800 Pixels JPEG Image.

Brand Identity by Anton Bukoros

Download 1800 Pixels JPEG Image.

Anton Bukoros Powerbuilding

Download 1800 Pixels JPEG Image.

Anton Bukoros Brand Identity

Download 1800 Pixels JPEG Image.

Anton Bukoros Designer Portrait Photo

Download 1800 Pixels JPEG Image.

Powerbuilding Brand Identity Press Releases

Our Powerbuilding press releases are ready in languages: English, for your convenience.

Unique Properties

PowerBuilding is a fitness project based in New York, with a mission to integrate science and strength training. It includes a physical gym space, a mobile application, personal trainers, and more. The core focus lies in tracking workouts, health status, and nutrition using data-driven methods to provide personalized recommendations. As a result, the visual identity emphasizes graphics that represent these three pillars: circles symbolize nutrition, zigzag lines reflect health, and straight lines stand for strength training. Two contrasting typefaces were combined — a bold, extended grotesque to convey power and stability, and a monospaced, tech-inspired font to highlight the scientific approach. The client insisted on using red and blue colors; however, these were already widely used across the U.S. fitness market. The proposed solution was to apply a gradient — a graphic technique that distinguishes PowerBuilding from its competitors. The outcome is a cohesive digital and brand identity.

Tags

Identity, Logo, Sport, Brand Identity

Production Technology

Digital printing

Design Challenge

A thorough analysis was conducted during the development of the project, including market and competitor research. In-depth interviews were held with representatives of the target audience to explore their needs, pain points, and challenges. This process helped shape a cohesive and relevant visual identity, along with compelling copy for effective communication.

Project Duration

This project began in November 2020 and was completed in January 2021. The work was carried out in Kyiv, Ukraine. The customer was located in New York, USA.

Operation Flow

My project is a brand identity. It provides direct value both to the business owner and the company’s clients. For the business, it helps communicate meaning and key messages, attract attention, and stand out from competitors. For users, the brand identity ensures clear and high-quality delivery of relevant and important information.

Research

During the project, research was conducted on the client’s business, its market, competitors, and target audience. The goal was to identify unique characteristics that could serve as the foundation for building a recognizable brand identity. The research included desk research and interviews. Participants included business owners and respondents (potential users of the business). The results revealed insights and pain points of athletes, which formed the basis for the brand messaging and communication design. The visual identity was also developed based on these findings.

Inspiration

PowerBuilding was inspired by a scientific, data-driven approach to training that combines research with athletic performance. Its visual identity is grounded in laboratory aesthetics, symbolizing experimentation and precision. Inspiration was drawn from technological interfaces, superhero films, and space exploration to make the project both functional and engaging.

Image Credits

Image #1: Photographer Lorenzo Fattò Offidani (Unsplash Free to use), Variations, 2020. ] Image #2, It is free to use mock up (photorealistic graphic design) Image #3, It is free to use mock up (photorealistic graphic design) Image #4: Photographer Anton Bukoros Image #5: Photographer Anton Bukoros

Project Overview

Powerbuilding Brand Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Anton Bukoros was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Powerbuilding Brand Identity.

Anton Bukoros Press Releases

Media members, dive into our press releases on Anton Bukoros's work, ready for you to use and enhance your journalistic content. Now available: Immediate access to 1 press releases for journalists.

PowerBuilding Brand Identity Wins Bronze at 2025 A' Design Awards for Innovative Fitness Visuals

Anton Bukoros' PowerBuilding brand identity, designed for a New York-based fitness project, has been honored with the Bronze A' Design Award 2025 for its unique, science-inspired visual system that merges athletic performance with data-driven aesthetics, setting a new standard in the fitness industry.

Anton Bukoros Newsroom

Step into Anton Bukoros Newsroom for a showcase of exemplary design and recognized projects.